Tasting Success with Your Tasting Room

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A Generally Genial Message from Mark A. Vierthaler
- A message from the instructor
  FREE PREVIEW
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Week 1: Evaluating Your Business
- Lesson 1: Location
- Lesson 2: Working with Your Space
- Lesson 3: To Cocktail or Not to Cocktail...
- ASSIGNMENT: Summary of Your Location
- Week 1 Lesson Notes
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Week 2: Better Bring Your Branding
- Intro: What We Mean When We Talk "Brand"
- Lesson 1: What do you stand for?
- Lesson 2: Creating a Simple Marketing Plan
- Lesson 3: Your Tasting Room Experience
- Lesson 4: Your Brand, Your Merch, Your Tasting Room
- ASSIGNMENT: Draft Marketing and Branding Plan
- Week 2 Lesson Notes
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Week 3: Legal Stuff
- Ensuring Compliance
- Lesson One: Navigating Your Requirements
- Put Together Your List of Legalities
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Week 4: Staffing
- The Power of People
- Lesson One: Hiring Staff
- Lesson Two: Training Staff
- Lesson Three: Retaining Staff
- The Cocktail Bible
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Week 5: Menu Design
- Tasting Success with Your Tasting Room
- Lesson One: In-House Cocktails
- Lesson Two: To-Go Cocktails/Cocktail Kits
- Lesson Three: Non-Alcoholic Cocktails/Kids Offerings
- Put Together a Menu Rough Draft
- Flavor Wheel
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The Wrap-Up
- What did we learn?